Public Relations Specialist
Job Family |
Corporate Communications |
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Position Name |
Public Relation Specialist |
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Mission of Position |
The Public Relations Specialist is assigned to a specific region to support the implementation of public relations initiatives and local stakeholder engagement efforts. The role is responsible for building and maintaining relationships with regional media, generating positive exposure for the company’s local operations, and supporting corporate communication goals through timely and localized execution of PR activities.He/She shall be accountable for the following areas:
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Contact (internal/external)
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Responsibilities (What-How-Why) |
Fully |
Partially |
Supportive |
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Regional PR Execution |
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Implement regional public relations plans and campaigns aligned with corporate messaging and communication priorities. |
X |
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Localize key messages to suit the regional context, ensuring clarity and relevance for media and stakeholders. |
X |
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Support the roll-out of national campaigns at the regional level through events, media outreach, and content dissemination. |
X |
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Media Relations and Storytelling |
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Build and maintain strong working relationships with local media outlets, journalists, bloggers, and government information officers. |
X |
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Pitch and secure local media coverage for corporate projects, events, and community initiatives. |
X |
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Develop and write region-specific press releases, feature stories, and media advisories in collaboration with the PR Lead. |
X |
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Stakeholder Engagement Support |
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Support local engagement activities such as community events, plant tours, and sustainability programs through media coordination and coverage. |
X |
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Assist in documenting regional stakeholder feedback and identifying PR opportunities that reinforce the company’s presence in the region. |
X |
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Crisis Communication |
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Assist in the execution of the crisis communication plan in the region during emergencies or reputational risks. |
X |
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Coordinate timely and accurate information dissemination to local media and stakeholders, following approved messaging and protocols. |
X |
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Provide real-time media monitoring and on-ground insights to support the Corporate Communications team in issue management. |
X |
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Event and Coverage Support |
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Assist in organizing and coordinating regional PR events, media briefings, and community launches. |
X |
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Ensure quality media documentation through coordination with multimedia teams or local suppliers. |
X |
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OTHERS |
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Performs other related duties and responsibilities that may be assigned by his/her immediate superior. |
X |
MINIMUM REQUIREMENTS |
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Experience |
Professional:
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Leadership: Not Required |
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Project Experience: Not Required |
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Education |
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field. |
COMPETENCIES |
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Competencies (knowledge-Experience-Capabilities) |
Proficiency Level |
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Average |
Above Average |
Expert |
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CORE COMPETENCIES |
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Results Oriented |
X |
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Adaptive to Change |
X |
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Safety and Security |
X |
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Forward Thinker |
X |
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Digitally Driven |
X |
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FUNCTIONAL COMPETENCIES |
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Strategic Communication & Messaging |
X |
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Corporate Branding & Though Leadership |
X |
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Digital & Social Media Strategy |
X |
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Public Relations & Media Management |
X |
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Crisis & Issues Management |
X |
CONFORME:
_______________________________
(Signature over printed name / Date)
Renewables Group